Photographer: Olivia Frølich
Styling: Alexandra Carl

Photographer: Frida Marklund
Styling: Nike Fröhling Felldin

Photographer: Simon Larsson
Styling: Gorjan Lauseger

Photographer: Christian Oita
Styling: Matthew Josephs

Photographer: Emma Svensson
Styling: Emma Elwin

Photographer: Joel Rhodin
Styling: Tereza Ortiz

Photographer: Robbie Finnamo Stylist: Elin Svahn

With a supermodel line-up that includes Christy Turlington and Erin Wasson, Maybelline New York added Swedish beauty Frida Gustavsson to their spokesmodel mix this week. The popular runway face has covered Vogue Germany, and featured in various other high-brow titles including Elle, W Magazine and Numéro. Like many-a-model, Frida was scouted while out shopping back in 2008 and went on to walk for Valentino Haute Couture the following year. Expect to see this pretty face in print and TV advertisements later this year.